
Monday, December 7, 2009
New Years Party!

Sunday, November 8, 2009
Thursday, October 22, 2009
Thursday, June 25, 2009
Flyer
Tuesday, March 10, 2009
Monday, March 9, 2009
The New Room Album Release Party
Thursday, March 5, 2009
Reflectious

ok, been seeing this a lot lately and just need to say:
reflections on words with descenders just don't work. You'll either have the letter or word hovering a mile away from the ground plane or you just kind of pretend that letter doesn't count. reflections create the illusion of depth by introducing a surface plane. when that illusion is broken, it gets confusing. that's it. sorry.
Monday, January 19, 2009
Wednesday, January 14, 2009
Gerber Rigler Logo

I recently completed a logo (and 1 page site) for award-winning filmmakers and all-around good guys Brian Gerber and Thomas Rigler, who have collectively formed Gerber Rigler; a consulting firm specializing in entertainment-based services.
I had fun with the logo. I started with the similiarities of their last names: two syllables, shared a "g & e," both had 2 "r"s and 1 descender. I then aligned the names in different ways to really emphasize the similarities.
Once the 2 "g" s were aligned, the rest fell into place. I wanted the speech bubbles to seem like they were interacting, or bouncing an idea off of each other. As for the color, I liked the idea of green over blue - a plant sprouting from water, an idea growing. I experimented with having complimentary colors for the obvious implied meaning, but overall felt the visual impact of the green/blue far outweighed a metaphor that would be lost on most.
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